Hi, I'm Laura. I'm a creative leader with 25+ years experience making some of the best brands in the world, interesting. A writer and a closet-strategist, I use creativity to solve problems and find opportunities.

Ellie Mental Health
Transforming the culture of mental health
The Vaseline Healing Project
Social purpose for real good
Hormel Chili
Tap into greatness
Jennie-O Turkey
The Queen of Protein
Invisalign Global
Made to Move
IL Lottery
Reigniting a winning feeling
Mercedes C-Class
The soul remains the same
Illinois Tourism
The middle of everything.
Black Label Bacon
Share piece
Global positioning
Hormel Chili
Pour On
Spam Figgy Pudding
All In Illinois
Not a campaign, a rallying cry
Go to your Skippy place.
Black Label Bacon
Everything's better wrapped in bacon.
Berkshire Hathaway Home Services
Pawfect Home
Mercedes E Class
You may never want to leave it
The Most Interesting Man - Year 2
Pacha Collective
From dirty hippy to purpose that pampers
Making Waves
Shattering the bass ceiling
Illinois Lottery
You can't hide winning.
Associated Bank
Regional bank takes on the big guys
Off the Hook
Go Fish - the experience
Let's Fix Dinner
Goody Hair
Dad Hair Day
Invisalign Teen
Made to Move
Design Stuff
Copywriter gets to work with amazing designers
Vaseline Spray & Go
Launch campaign for Vaseline Spray & Go
Lip Therapy Launch
The Healing Power of Vaseline for lips
Shoes in the wild
TBS - Sex and the City Launch
Syndication launch on TBS.
Mercedes C-Class
Enjoy yourself (it's later than you think)
Qui Tequila
Invisalign First
Little smiles deserve Invisalign
Walk a mile in your toddler's diaper
Women & Co
Lauch of Women & Co. for Citigroup
Launch for BMW coupe
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