How does a regional bank compete with the big boys? Head on. 
People don't really care about banks.  But they do care about where they live.  Why be a bank, when you can be the fuel and cheerleader for our progress as Midwesterners?  When you bank with Associated, the money gets put back in the Midwest, making it a better place for all of us.
The idea was simple: "Your money works here."

CD: Michelle Cherland     CW: Danny Walsh   ACD/AD: Taylor Snyder   Designer: Jacob Boie

We wanted to turn customers into proud evangelists. A launch piece to existing customers (and internal audiences) reminded everyone of the positive benefits to the Midwest they've already been part of. 
 Location-specific OOH, reminds people of the projects and progress we've helped make possible. 

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