TBS was the first network to get Sex and the City in syndication and they wanted to promote that they were running the shows consecutively from the very beginning. So we did spots that show the characters from their beginnings. Like a prequel - hey, Star Wars did it.
I don't usually do puns, but this one was too tempting.
Coasters - functional and educational.
Stickers were placed in locations around NYC where the women on the show had "encounters." Like historical markers, only nobody slept at these locations.
Heat - my fave U.K. trashy tabloid. They covered our tv ads in the U.S. and suggested Channel 4 make a series based on them. It was almost as good as the section where they point out cellulite on celebrities.
Creativity Magazine