Women & Co was created by Citigroup to attract more women to "change the way women think about investing." We partnered with Citigroup on its development...everything from digital, to how they might conduct business in new ways. Each piece of communication was designed to inspire women to embrace their inner-investor.
This newspaper campaign reimagined life for women with a bigger passion for investing. Each ad was signed off with "Changing the way women think about investing."
We gamed the weddings section of the Sunday New York Times by creating our own "Vows" story where a woman commits not to a man, but to her financial health and happiness. This got a lot of buzz.