HORMELĀ® Chili is the crucial ingredient in chili cheese dip and football season is one of their key sales periods. But how do you make a splash around all the noise of the Super Bowl? You go big. Innovating new frontiers in keg and hot-cheese technology, we created the ultimate vessel for 15 gallons of the perennial party favorite. And people ate it up.

CD: Taylor Snyder, Writer: Matt Cermak, AD: Brit Ryan, Producer: Peter McLarnan, Keg Makers: Street Factory

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