To get more people fishing, we needed to get it into culture and show how freaking easy it actually is. Off the Hook is a pop-up fishing experience making its way this summer around the country. Showing up in unexpected urban locations (hello Pier 84 in Manhattan), anyone could try their hand at angling.
A bait-shop on steroids, everything was designed to make fishing fun, accessible and instagrammable.
Designer: Kelly O'Halloran . Creatives: Becca Abellera, Rotem Raffe .
Producer: Brad Smith . Production Company: Street Factory.
Fake bait was set-up like a candy store and a huge hit with kids. Real wax-worms were also available, and many hooks were baited by agency folk (who says we're soft).
Mural illustrated by Kelly O'Halloran.
Instagram moments everywhere.
Edible tackle boxes for snacking.