Conceived and launched in just 3 days at the beginning of covid, "All In Illinois" became a rallying-cry for the state. Over the following months it was the State's umbrella over initiatives from encouraging the sacrifice of quarantine to supporting restaurant take-out to reminding people to wear masks consistently. Launched by Governor Pritzker at his daily press conference, it became his unifying handle for Illinois in this crisis.
Head of Design/GCD: Marian Williams. Designer: Sam Baliga
All In for our support of our kids and our parents.
All In our commitment to wearing masks.
The only time in my career, I've have seen my work on a D.O.T. sign.
All In our support of restaurants thru take-out and delivery.