The peanut butter category has flattened, but the search for snacks with protein has never been bigger. SKIPPY was seen as a kid’s brand, so we needed to grow the brand up and inspire adults to reach for their spoon when they need a snack-break.

This campaign taps into all the relatable realities of adulting you could use a peanut-buttery escape from. Just pick up your spoon and “Go To Your Skippy Place.”
TEAM: CDs - Taylor Snyder, & JT Steinert,  ACD/CW - Matt Cermak, Senior AD - Meghan Rongitsch, Producers - Kris Wong-Barry, Peter McLarnan, Directors - Terri Timely
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