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A campaign to launch a brand new coupe and promote the European philosophy of
coupe driving - it's about the thrill of the drive, not getting from A to B.
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Drive-finder app - a reverse version of the tradition mapquest of triptick, this allows you to input your destination then find the more exciting drive to get there.
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Not an atlas of all the roads in America, just the best ones to drive. Organized by type of drive (curvy, fast, scenery etc).
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Destination postcards .Found in the glovebox of every new 330ci Coupe. Send them to friends once you’ve driven these great roads.
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Print insert listing the best curves in America and some tips on handling them when you get there.
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