Turkey can be the forgotten meat option – consumers like the idea but often don’t know what to do with it. So we needed to demonstrate that it’s the versatile protein that reigns supreme. The category leader, we gave JENNIE-O® Turkey their rightful seat at the throne, as the “The Queen of Protein.”
Creatives: Taylor Snyder, JT Steinert, Meghan Rongitsch, Josh Gloe, Joanna Stubbins, Senior Producer: Peter McLarnan, Director: Rami Hachache at Pretty Bird. Music: HiFi
Senior Art Director: Meghan Rongitsch